Entrepreneurs who want to open or grow a business face a landscape full of both opportunity and challenge. MATI's core service offers them something they could rarely access on their own: an objective, expert assessment by a professional consultant whose fees would otherwise be far beyond their reach. From an initial needs assessment through the development of a recovery or growth strategy, our consultants accompany entrepreneurs toward stability and lasting success. Thanks to our sponsors and our collaboration with the Jerusalem Municipality and the Ministry of Immigration, we offer this service at a significant discount to Jerusalem business owners, at a symbolic participation fee for IDF reservists, and free of charge for new immigrants.

Access to financing is one of the most critical and most daunting challenges that entrepreneurs face. Securing credit requires fluency in the world of loans, meticulous documentation, professionally crafted business plans, and sustained engagement with banks and funds. For many entrepreneurs, particularly those from disadvantaged communities without formal financial training, this complexity becomes an almost insurmountable barrier. In the private sector, even an initial feasibility study carries a significant price tag before a single application is submitted.

MATI's consultants have rescued and transformed thousands of businesses, impacting not only entrepreneurs themselves, but also their families and the broader ecosystem in which they operate. Our results speak for themselves: we achieve a 70% success rate on loan applications, and have helped small and medium-sized businesses across Jerusalem to raise tens of millions of shekels every year.